Manchester agency Avant PR has been appointed by ‘sustainable and inclusive’ lingerie brand Phaein.
The brand has chosen Avant to handle its national media campaign and consult on social media. There will be a particular focus on building Phaein’s band on Instagram.
Phaein offers premium-quality lingerie that is made ethically and sustainably in the UK, pioneering underwear styles that fit and suit different body shapes, with products available in bra sizes B-H, 28-36.
Avant will launch the brand to the UK press via a strategic campaign encompassing print and online media, placing a focus on Phaein’s core values of empowering all women.
Ellen Kelly, Director and Co-Founder of Avant PR, said: “We’re thrilled to have Phaein on board – the brand’s passion for lingerie that fits all bodies and its attitude to slow, ethical fashion are really refreshing, and we’re confident that the press and social media users will be as excited about them as we are.”
