Manchester agency Avant PR has been appointed by plant-based beauty brand Soul Skin to manage national media activity and influencer relations for its range of moisturisers, scrubs, body washes and bath salts.
Avant will also offer consultancy across all aspects of social media. Soul Skin is a range of vegan, chemical-free skincare formulated for sensitive skin and was created by founder Sophie Whitelock.
Jazmin Farrell-Cabrera, Director and Co-Founder of Avant PR, said: “We’re so excited to begin work with Soul Skin – it’s a fantastic, innovative brand with a range of multi-use products, all created by Sophie using only plant-based ingredients and without chemicals, making it perfect for even the most sensitive of skin.
“We’re looking forward to spreading the Soul Skin message to press and influencers, and to work alongside Sophie on her social media accounts through our consultancy service.”