CTI Digital and Nublue have launched a new specialist commerce agency called supercharged.
Following CTI’s acquisition of Nublue in early 2019, the two agencies have continued to grow a roster of commerce clients. CTI also acquired strategy and experience agency Stardotstar in June 2020.
The new agency – which has the same name as a 2018 conference hosted by CTl’s commerce specialists – is formed from specialist commerce minds at CTI and hosting and support solutions provider Nublue.
It combines more than 16 years’ experience and 150 experts to deliver full-throttle commerce that is simple, convenient and affordable for growing businesses.
The agency proposes to simplify the client-agency relationship through three core services: ‘Create’ for new commerce experiences, ‘Run’ for client’s technical infrastructure, and ‘Grow’ to provide marketing and growth services.
A core product offering includes a ‘commerce accelerator’. The result of “thousands of hours of R&D”, the accelerator programme enables retailers to access enterprise-level commerce by harnessing a set of tools, processes and components unique to the supercharged team.
The supercharged commerce team is already delivering projects for Kew Gardens, Little Greene Paint, Calor Gas, Rivet and Hide, and report to be working on a major launch for a wine merchant.
Tim Edwards, Commercial Director at supercharged commerce, said: “supercharged has allowed our commerce offering to come into its own. With the end of life for Magento 1, and the rise of SaaS platforms, commerce is a fast-moving environment and we aim to help retailers enter and expand market positions by being at the forefront of technology.”
Mike Ashworth, eCommerce Sales Director at supercharged commerce. said: “For a long time at Nublue, a core belief was that outstanding shopping experiences shouldn’t be reserved for large corporates with an endless pot of resources.
“Instead, we wanted to channel our expertise into creating accessible commerce services for ambitious retailers, and with supercharged commerce, we’ll be able to achieve this. We don’t just want to level the playing field. We’ll tip it in the direction of ambitious retail businesses across the UK and Europe.”
Nick Rhind, CEO at CTI Digital, added: “supercharged blends the best of our commerce speciality across CTI Digital and Nublue. Separately, the teams have been successful, but the advent of supercharged will allow them to deliver higher quality, and better value service to all our clients, from international giants like McGraw Hill to B2B innovators such as LDL.”
