Betfred has extended its contract as the title sponsor of PDC’s World Matchplay Darts.
The Cheshire-based bookmaker has made the announcement on the eve of the 2020 competition, which has moved from Blackpool to Milton Keynes as a result of the Covid-19 pandemic.
“The support of our partners and sponsors during these unprecedented times is more valued than ever, and it’s fantastic that Betfred has extended its association with the World Matchplay,” said PDC Chairman Barry Hearn.
“This year’s tournament promises to be a fantastic nine days of darts despite the unique surroundings behind closed doors in Milton Keynes, but this announcement further whets the appetite for the return to its spiritual home in Blackpool in 2021.”
Betfred initially became title sponsor of the World Matchplay in 2019, when the event took place in front of record crowds at the Winter Gardens.
“I’m delighted to be extending our sponsorship of the Betfred World Matchplay and would also like to thank the PDC and Sky Sports for their outstanding efforts in getting this year’s tournament on despite the obvious challenges,” added Betfred boss Fred Done.
Despite being held behind closed doors, organisers are hoping that fans will still wear fancy dress to watch the competition and share pictures of themselves through social media channels.
[Photo: Lawrence Lustig/PDC]
