North West-headquartered supermarket Booths is to make 300 products available for delivery through a new partnership with Deliveroo.
The new service will go live today from Booths’ MediaCityUK store in Salford, with plans to launch a further five sites.
Customers will be able to order on the Deliveroo app or website from a selection that includes Ben and Jerry’s ice cream, lemon drizzle loaf cake, milk, beer and croissants.
The service will be expanded to Fulwood, Penwortham, Lytham St Annes, Haven Road and Hale Barns, which will reach up to 400,000 households across Lancashire and Greater Manchester.
Ajay Lakhwani, Vice President of New Business at Deliveroo, said: “Booth’s selection is unique and our partnership will help us service not only Booth’s loyal customers, but a much wider set of people across Greater Manchester.”
Abby Talbot, Head of Business to Business at Booths, added: “This service will offer quick and convenient delivery with Deliveroo and will help our customers unable to shop at Booths to access our great range of groceries.”
Founded in 1847, Booths has 28 stores across the North. In its last set of results, for the year to March 30th 2019, it reported a 0.5% increase in revenue to £259.3m, its first sales increase in five years, with a narrowing loss of £1.2m.
