Clare Wall, Director at Cheshire-based Firework PR, writes for Prolific North about reinvigoration strategies for the tech sector in a post-coronavirus world.
We recently handled a high profile announcement for our tech client, Advanced, who has appointed Chuka Umunna to its board as a non-executive director.
The Former Shadow Secretary of State for Business, Innovation and Skills will support one of the UK’s largest software and services providers to bring to fruition its new accelerated growth phase.
With his unique position as a senior governmental minister, Advanced is hoping this strategic appointment will help the firm formulate a strong growth and recovery strategy as we all begin to emerge from the coronavirus pandemic.
For Advanced, this means mobilising its post COVID-19 plans to become a £600million-revenue business within the next five years.
As a team of senior tech and B2B PR specialists, this announcement got us thinking more broadly about what other technology companies are doing to reinvigorate their reputation, brand and company strategies as they too, enter into the business recovery phase of coronavirus.
We asked ourselves, is Chuka’s appointment a signal that businesses are looking to get these types of minds on their boards as they navigate their journey out of the pandemic?
