“Please don’t buy our tea again”: Yorkshire Tea responds to right-wing YouTuber as it supports Black Lives Matter movement

But yesterday, the official Twitter account of Yorkshire Tea – owned by Harrogate-based Bettys and Taylors Group – tweeted in response: “Please don’t buy our tea again. We’re taking some time to educate ourselves and plan proper action before we post. We stand against racism. #BlackLivesMatter” 

Its rival, PG Tips, added its support, replying to a tweeter who had suggested she would now be boycotting Yorkshire Tea in light of its stance.

It wrote: “If you are boycotting teas that stand against racism, you’re going to have to find two new tea brands now. #blacklivesmatter #solidaritea.”

Numerous Twitter users then showed their admiration for the tea brands’ position using the hashtag #solidaritea.

In February, Yorkshire Tea called on social media users to “try to be kind” after unwittingly finding itself in a Twitter storm when Chancellor Rishi Sunak using the brand’s teabags.