Independent agency network Pimento has welcomed eight new member agencies and consultants since lockdown, including Manchester-headquartered moving image company Mighty Giant.
In recent weeks, Pimento has joined forces with the Marketing Agencies Action Group (MAAG) to deliver a series of online events and joined the CEO of the Advertising Association in lobbying the UK Government for better support for the creative industries.
The organisation has signed up BASE Media Cloud, Veritone, Made by Factory, Mighty Giant, Hippolyta, Purple Heron, The Parkwood Consultancy and A1WebStats. Manchester’s Mighty Giant works in partnership with agencies to bring their ideas to life through animation, 3D, film and virtual effects.
Pimento founder and CEO, Stephen Knight said: “There is no getting away from the fact that the creative industries have taken a significant hit as brands look to cut costs. When the economy does start to recover, these will be the sectors which are called upon to rebuild demand.
“That said, we are seeing strong growth in digital, PR, communications and technical design and build, in spite of everything. Clients want honesty, flexibility, fair value and collaboration with other specialists – the Pimento model is more relevant than ever as the international groups struggle to rebuild themselves.
“To answer the complex briefs being provided by clients, agencies should look to create a virtual team – collaborating with others to produce the strongest results.”
