Leeds agencies Creode and Jump have merged to create an independent £1.5m-turnover business employing 26 people.
Plans are to double the agency across their Leeds and London offices within the next two years. Trading as Creode, the agency will take on additional office space in the city centre at Consort House on South Parade, where most of the team will be based.
Jump Agency was established in 2010 and specialises in the financial services and retail sectors. It offers services including brand strategy and communications planning, creative campaigns, digital and direct marketing and CRM and has served brands including Asda, Co-op and Jet2.
Creode provides services from consultancy, research and web development to on-site SEO and email campaigns and has offices in Leeds and London.
Glenn Patterson, formerly owner and MD of Intermarketing Agency, becomes chairman of the combined agency, having previously worked as a mentor and consultant to both Jump Agency and Creode. Ben Rees (formerly MD of Jump Agency) and Guy Weston (MD of Creode) will act as joint Managing Directors.
Patterson said: “Clients increasingly demand higher levels of technical expertise and with that, we find they’re looking for a seamless integration with their creative marketing requirements.
“These two businesses have an excellent pedigree, so it’s a natural fit for modern marketers. Creode has produced high-level bespoke digital solutions for some of the biggest online brands in the world, and Jump has produced highly-effective integrated marketing campaigns for some of the UK’s largest brands in various sectors.
“The merger creates a very experienced senior board and management team, so our clients can be assured of top talent working directly on their account.”
Weston said: “We’ve been working together on a variety of projects and more of our clients are really starting to appreciate a fully integrated service.”
Rees added: “There is a distinct benefit to clients in being able to call upon highly technical digital capabilities right from the planning and concept stages.”
