Age UK has appointed Cheshire agency Click Consult following a competitive pitch process.
Click will look after the website strategy for the charity’s website as well as for Age Co, the site listing all the Age UK trading products including financial services and independent living products.
The brief includes SEO, PPC, affiliate marketing, content marketing and programmatic display.
Click said it had seen its “largest sustained period of growth” since its acquisition by consumer brand services business Ceuta Group a year ago.
Click Consult CEO, Matt Bullas, said: “This is a fantastic piece of news for the team here at Click. Over the years we have worked with a number of organisations in the charity sector and have produced award-winning campaigns for them.
“We are confident that we can do the same for this fantastic cause and know that with the right support from us we will be able to drive the charity forward online.”