Iceland has paired their specialism in frozen foods with one of highest-grossing animated films ever, Disney’s Frozen, for this year’s Christmas advert.
The advert, which simultaneously promotes Iceland’s frozen products and the release of Frozen 2, airs for the first time today, November 1st, on ITV.
The 40-second spot is the product of a partnership created between Iceland and Disney last Autumn, prior to the release of Iceland’s banned 2018’s Christmas advert, and the plan all along was for the advert to promote both the upcoming film and Iceland’s Christmas range.
Neil Hayes, Marketing Director at Iceland, told Prolific North: “We’re very proud of the partnership with Disney that we’ve got. Within a few minutes of talking to the Disney team, it was clear that it was going to be one of those opportunities that doesn’t come around very often.”
Viewers of the advert will notice that the scene switches between a family Christmas and then the characters of Frozen playing charades and talking about their favourite thing about Christmas, before switching back to a Christmas dinner comprised of Iceland’s festive frozen food range.
Iceland’s team visited Disney’s production team in Los Angeles last year, when the film was still far from finished, and met the film producer Peter Del Vecho. One scene that seemed appropriate to use was the charades scene, an activity that LA-based producers didn’t know was a UK Christmas tradition.
