by
David Prior
Finn has worked with Froneri on a new consumer ice cream campaign for Cadbury.
The campaign includes a series of online films, produced by Finn and Chief, showing off Cadbury’s products in a variety of after dinner family occasions.
The ads have been running since August on YouTube, Instagram and Facebook, with supporting online display assets.
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Charlotte Hambling, head of marketing at Froneri, said: “Cadbury ice cream has wide appeal amongst the family audience and it was important for the brand and product range to be showcased across different family occasions tapping in to our consumer and category insight.
“Finn understood this challenge and found a creative approach which delivered, and we’ve enjoyed working with the agency to create the series of online adverts.”
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