Chilli has created the new branding and packaging for The Yorkshire Creamery’s range of products.
Launching this week, the Leeds-based agency was briefed to create “authentic branding that’s bold and fresh, while promoting quality and taste,” according to MD David Whittle.
“It had to have strong shelf standout in a crowded category. With the focus on locally produced milk and cows naturally grazing in the Yorkshire Dales, there was a great message at the heart of our concept.”
Chilli used the rear end of a cow to provide a “cheeky spirit” that was “routed in happiness.”
“[It] is perfect for a brand that delivers serious flavour without taking life too seriously,” continued Whittle.
Chilli worked on the branding, packaging and all the brand assets to support it. This included photography and web design.
