Soreen is releasing a new national brand campaign, which has been created by Manchester’s Cheetham Bell.
The “Deliciously Squidgy Adventures” campaign positions the malt loaf as a source of “tasty, long-lasting energy” and is aimed at a wide variety of ages.
“Our creative team really wanted to demonstrate with this campaign that Soreen should be considered as an essential companion for feeding any adventure, be that a bike ride, a walk in the park, a swim, or something that requires a little energy,” explained Mark Harrison, Managing Director at Cheetham Bell.
“The campaign effectively gets across the nutritional benefits of Soreen – being lower in fat and sugar – as well as being a delicious and satisfying malty fuel for active lives, like a long-lasting power-pack.”
The advert features a range of Soreen products and will run across digital media, including YouTube pre-rolls advertising, and VoD. It will also run across high impact OOH sites including London Euston and Manchester Arndale.
