Dawsons Music has outlined plans to become the “go-to” resource for artists and musicians online and on the High Street.
The company, which, by its own admission as “persevered through a challenging marketplace” was recently sold to private equity firm, SKG and has closed a number of stores.
However, it is hoping that the rebrand will signal the “next phase”.
The Warrington firm is now based at Centre Park and has adopted the new strapline: Run by Musicians, For Musicians.
“It’s an exciting time in Dawsons’ history. We have a profound heritage in selling musical instruments to all types of musicians, with an expertise that is second to none,” said Martin Cotterill, newly appointed Head of Ecommerce.
“Now we plan to build on this heritage with our new strategy and focus, so we can continue to be at the forefront of musical innovation for generations to come.”
The company has recruited Jack Ward as Head of Marketing, who joins from Monster Energy. He explained that his vision was to create a “community vibe” around the brand, both locally and online.
Its new website has been created by Cotterill, Head of IT, Phil Barker, and Manchester-based agency Space48.
