Home kicks off ad campaign for US sports betting firm

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Home has completed a new television campaign for North American sports betting company, BetAmerica.

The Leeds agency secured the account in June and this is its first piece of work.

Released to coincide with the start of the NFL season this week, it precedes a larger brand campaign, which will go live later in the season.

“Since HOME’s inception in 2002 we’ve worked extensively with some of the world’s biggest online gambling brands,” said Director, Nick Jackson.

“Projects have ranged from designing and building Coral’s website, to planning and buying Lottoland’s media and creating a global creative campaign for PartyPoker. So it’s been great to build on this experience and develop the creative and media plan for BetAmerica.”

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The campaign will run across television, OOH, radio, podcasts and digital channels in New Jersey. This will roll out to another 3 states later in the year.


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