Rylan Clark-Neal is to host a new Christmas-themed series of Buy It Now for Channel 4.
The studio entertainment series is being made by Studio Lambert North, which is based in Manchester and will be filmed at Dock10.
The format gives sellers and inventors the chance to showcase and sell their products to an audience of real shoppers. This time, the shoppers will also include some of the UK’s biggest retailers – ahead of the Christmas period.
“This is an incredible opportunity for anyone out there with a product, no matter how big or small to showcase this to real customers, and potentially have the opportunity to supersize their sales with life-changing orders from our high street and online retailers,” said Studio Lambert North’s Head of Unscripted, Darrell Olsen – who used to be Executive Producer on Dragons’ Den.
The last series saw one seller win an order with a retail value of £225,175.
“We loved seeing ordinary people with a passion for their innovations succeed in the daytime series of Buy It Now. The new, supercharged, peak-time series with Rylan promises festive fun and Christmas contraptions that are sure to surprise and delight,” added Tim Hancock, Commissioning Editor.
Tim Harcourt and Darrell Olsen are the executive producers for Studio Lambert.
