Channel 4 has partnered with Accenture to bring “new roles and digital innovation” to its All 4 platform.
This will mean the creation of a number of new roles within its new national headquarters in Leeds. These will be responsible for the development of its streaming service and are intended to “tap into the emerging digital ecosystem in Yorkshire.”
“I am pleased to extend what has been a highly successful partnership with Accenture; All 4 has achieved record growth rates and increased customer satisfaction in recent years,” explained Keith Underwood, Channel 4’s Chief Operating Officer.
“By working in partnership with Accenture from within Channel 4’s National HQ in Leeds, we aim to build upon this success whilst harnessing the significant strengths the city has in digital and tech and amplify our impact on the local ecosystem as part of our broader 4 All the UK strategy.”
More than 20m viewers are registered with All 4, that’s up 18% year on year since 2018.
“Increasing uptake and industry competition in the online video market requires that Channel 4 continue to innovate and bring pioneering services and viewing experiences to its viewers,” added Dan Farrell, Managing Director, Accenture Digital and Channel 4 client account lead for Accenture.
“We are committed to bringing the best of Accenture as we work with Channel 4 in Leeds and support the broadcaster to retain its leading position as an innovative media brand.”
