by
David Prior
Sofa retailer Sofology has again teamed up with Hollywood actor Owen Wilson for a new campaign that champions the importance of relaxation.
Wilson, star of Marley & Me and Wedding Crashers, first appeared in a campaign for the Warrington-based retailer back in 2017.
This instalment focuses on the need to feel “at home on a sofa you love”.
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Wilson: “It’s nice to be working with Sofology again and it’s cool to build on what we did last time and play around with these a bit more. What better way to spend a day than taking it easy on a comfortable sofa?”
Jan Duckworth, Head of Marketing at Sofology, added: “This time around, we have directed more emphasis on the features of Sofology’s products, perfectly summarised by Owen who effortlessly translates the significance of feeling at home on a sofa you love.”
Sofology, which was acquired by DFS in 2017, worked with London agency Alpha Century on the creative, while Talent Republic, talent-brokering consultancy, helped to secure Wilson.
