Finn has completed its first campaign for John West since winning the account.
Get Yourself Shipshape features 2-time Olympic Gold medalist, Rebecca Adlington and adventurer, Ross Edgley, to promote healthy, active lifestyles.
“It’s no secret consumers have a continual growing interest in health and nutrition, but research we conducted alongside John West showed us that people are confused about where to start,” explained Chris Weston, Creative Director at Finn.
“Get Yourself Shipshape was the perfect platform to help grow John West’s credibility in the health sector by sharing realistic and attainable messages about what constitutes a healthy, active lifestyle, and the little and often steps people can make.
The brand has become title sponsors of open water swimming events, the Great Swim Series and the campaign will also run across experiential, influencer engagement, social advertising and PR.
“Finn’s creative, integrated approach really impressed us, and we’ve enjoyed working with the agency to deliver one of our biggest consumer campaigns of recent years. We’re looking forward to working with the team at Finn as we continue to inspire consumers with ways to enjoy fish,” added Jon Burton, International Marketing Director, John West Foods.
