Leading restaurant, bar, club and hotel group Montpeliers (Edinburgh) has invested in a marketing automation platform from martech specialist Force24.
The group, which has seven establishments and a 90,000 customer base, has overhauled its marketing strategy as it prepares for 10% growth over the next three years.
The target for Force24 was to increase Montpeliers’ market visibility, database size, referral numbers, engagement and customer satisfaction levels and an overhaul of the brand’s social media strategy is also underway.
“Having been with Montpeliers for the past 28 years, I’ve tried virtually every marketing automation platform in the industry, and have not been wowed by any,” said development director David Johnston (above).
“Force24 – on the other hand – blew the others out of the water, both in terms of technological capabilities, affordability and intuitive ease of use.
“Force24’s UK HQ also proved a huge deciding factor for us. Their training provision, ongoing support and response times are fantastic. In the past we’ve been known to wait three days for a reply from our previous marketing automation partner. But in a market in which we could lose a customer within minutes, this lag can prove extremely costly.
“I’ve also been wowed by their enthusiasm for sharing best practice – it’s so rare in this environment.”
Force24 was established in 2011 and has clients including Riviera Travel, Zip World and Park Holidays.
