A Manchester-based social media video agency, Fraggell Productions, is launching a podcasting arm following a national surge in the number of podcast listeners.
Fraggell Productions developed its new division to create original, branded podcasts for its clients after broadcasting watchdog OFCOM revealed that the number of people listening to podcasts has doubled in the last five years.
Weekly podcast listeners have almost doubled to nearly six million over the past five years, from 3.2 million in 2013 to 5.9 million in 2018.
The primary focus of the new division will centre around high-quality live video delivery, alongside audio, across all hosting and social media platforms.
Fraggell Productions counts PrettyLittleThing, BoohooMan, Lavish Alice, LADBible and Papa Johns among its roster of clients, a number of whose core customer base falls into the 15 to 24 podcast listening demographic.
Twenty-four-year-old Fraser Cottrell, Creative Director for Fraggell Productions, says: “We simply couldn’t afford to ignore these statistics, which prove that podcasts are soaring in popularity. As a young and vibrant social media video agency, we didn’t want to miss out on putting our creative spin on such an evidently progressive entertainment medium.
“We feel that although a lot of people are creating podcasts, not that many are doing it well. That’s why we’re putting video the forefront of all of our clients’ podcast endeavours. We will introduce podcasts which are broadcasted live with crossover on social, as well as each podcast having its own YouTube channel to gain more organic viewership.”
