Two Yorkshire outdoor media companies have signed a strategic partnership agreement.
CP Media in Halifax and Kong Media in Wetherby already work closely together, and they believe by formalising the alliance, it will open up new opportunities.
“This agreement is a fantastic development and brings many mutual benefits. It will allow us to play to our strengths and pool our capabilities – CP Media’s commercial and sales expertise and Kong Media’s capacity to build and install screen sites (via our subsidiary, Big Vista Digital Screen Systems) and screen management,” explained Ross Barrett, Managing Director of Kong Media Ltd.
“Unlike other firms who still market billboard slots in traditional two-week allocations, our joint approach is about creating bespoke and creative campaign packages for local and national businesses using high-quality digital screens in strategic national locations.”
Between them, they have worked with brands including JD Sports, Ellesse, Netflix, and Amazon.
“We’re delighted to be exploring new ways of working together. In a competitive marketplace, it’s vital that we collaborate and innovate to forge ahead,” added Mike Brennan, CEO of CP Media.
“Together, we want to encourage more brands and clients to realise the affordable potential of outdoor to engage consumers at the right time and place for them. I’m looking forward to seeing what this new partnership brings.”
