A free independent video content platform has launched, with official backing from NewcastleGateshead Initiative.
Produced by Tyneside video production and animation agency Three Motion Media, #UnlikeNEwhere will deliver a dedicated series of videos over the next 12 months.
Content will be hosted and shared via the #UnlikeNEwhere website, giving organisations and individuals an opportunity to portray the region as a first-class destination for investment and exploration.
Its founders have said it wishes to unearth, create and share stories that reflect the unique character of the region and is delighted to welcome NGI as headline partner.
#UnlikeNEwhere’s Creative Director, Neil Wood-Mitchell, said: “This is a campaign designed to directly benefit those who live and work here, and to share positive messages outside of the region. We’ll be inviting the public to share their own ideas and stories and join us on the journey.”
By creating a library of content that can be freely shared, #UnlikeNEwhere hopes to generate positive publicity for the North East.
NGI chief executive, Sarah Stewart, added: “#UnlikeNEWhere’s desire to tell compelling stories of our places and people is a great example of this and it will serve as an additional resource for businesses across the North East to tap into as part of their sales and marketing activities.”
Pictured (from left): Three Motion’s Neil Wood-Mitchell, NGI’s Shelley Johnson, Sarah Stewart, Sarah Bosnyak, Hannah Lambert and Three Motion’s Gavin Knights
