PHD Manchester has hired Alex Shucksmith from Amplifi to head up its AV planning and buying team.
Shucksmith led multi-channel campaigns for clients including N Brown, Halfords and the People’s Postcode Lottery at Amplifi, which is the Dentsu Aegis’ media investment arm.
As AV director, she will oversee PHD Manchester’s AV planning and buying team and report to head of performance Jamie Lyons. Shucksmith will also focus on enhancing the agency’s AV offering and working with clients to deliver genuine cross-channel integration.
“We’re delighted that Alex has chosen to join PHD Manchester during a period of exceptional growth for the agency,” said Managing Director Jon Kershaw.
“Her wealth of cross-channel experience is a perfect fit for the evolving needs of our clients and demonstrates our continued commitment to delivering the creativity and planning-led innovation for which PHD is known.”
Shucksmith added: “PHD Manchester is a standout media agency with a supportive and entrepreneurial culture that embraces innovation. I’m excited to be working with so many compelling, disruptive brands and to have the opportunity to shape the future of the agency’s AV team.”
