Lancaster’s Fat Media has teamed up with M&C Saatchi London and Good Stuff Media Buyers to create a new campaign for BeGambleAware.
The “Bet Regret” campaign has been launched to help 2.4m young men in the UK avoid placing ill-considered bets when drunk, bored or chasing losses. Fat Media was tasked with designing and developing the campaign pages on the BeGambleAware website to support a hard-hitting campaign.
The agency also pushed engaging and call-to-action content on the new campaign via Facebook, Twitter, Instagram and Snapchat.
Zara Longhorn, senior account manager at Fat Media, said: “It was an absolute delight to work on another campaign for BeGambleAware aimed at really tackling some of the root causes of gambling amongst young men.
“We’ve had some incredible results with BeGambleAware in the past, working on their Responsible Gambling Week campaign, where we achieved a 1,000% increase in traffic to the website. We’re certainly hoping for similar results for this new project.”
Iain Corby, Deputy Chief Executive of BeGambleAware, added: “With two million people at risk of gambling-related harms, the Bet Regret campaign is a high priority for GambleAware.
“Fat Media have earnt our confidence as a key partner in our public engagement efforts over recent years, so we are pleased to have their support and specialist digital expertise as we take our public health awareness campaigning to a new level.”
