A former Social Chain videographer has co-founded a Salford-based production company called Peak Reach.
James Arnold, who set up the company with Jack Eaton, says their mission is to create video promotions based on data and research.
“At Peak Reach we want to add value to our clients. Often video production companies just do what they are asked. This results in video that won’t solve the problem and doesn’t get results,” he said.
“Research shows that video will account for 82% of all internet traffic by 2022 and is being prioritised on all social media platforms. We have deep experience in marketing, social media and video production and will use this knowledge to meet clients’ needs and create sustainable results.”
Eaton added: “We don’t only want to make pretty videos. We want to create practical content that meet the goals of a marketing team and offers measurable value. We are creative problem solvers. We work with talented companies and complement their skills using our expertise in video marketing.”
Clients include The University of Salford, The Lowry and Adam Audio and the company is based at St James’s House in Salford.