Manchester agency Brazen has been appointed to handle consumer and trade PR for the city’s Lowry Hotel.
Brazen will deliver a national and regional campaign to raise awareness of the five-star hotel and leisure destination. The retained brief kicked off with the launch of the hotel’s newly refurbished Presidential Suite.
The Lowry Hotel general manager Adrian Ellis said: “This is an exciting year for The Lowry Hotel, the re-design of our Charles Forte Presidential Suite is the first of many exciting developments to be announced and we wanted a rock-solid, talented and passionate team to work with us.
“Brazen impressed us with their enthusiasm, creative ideas, relevant experience at a national and local level and, their strong credentials within destination marketing”.
Brazen director Peter Burling added: “In a time where other leisure offers are claiming to be the ‘best of the best’ it’s refreshing to see that The Lowry Hotel, the real jewel in Manchester’s hotel scene is re-setting the bar for others to aspire to. We’re honoured to have been chosen to work alongside their talented in-house team.”
The Lowry Hotel has six Riverside suites, 164 guest bedrooms, a spa, bar, ballroom & private event/dining spaces and The River Restaurant.
