North West-based event guide and ticketing outlet Skiddle has reported its most successful year to date, with a 30% increase in turnover.
Gross ticket sales (including booking fees and commissions) totalled £60m and 3.5m tickets were sold, marking a 22.5% increase on 2017. During the year the company also launched new bases in London and Manchester, in addition to its offices in Preston and Liverpool. The Manchester office is on Lower Ormond Street.
Technical Director Ben Sebborn said: “We are delighted to announce such strong figures for our 2018-year end and are pleased to report growth across all areas of the business.
“Aside from increasing the number of events on offer and enhancing ticket sales, one of our key focuses for 2018 was growing our team and investing in innovation – over the course of 12 months we spent £500,000 on development.
“As well as relaunching our event discovery App, we also re-imagined our ‘Rep’ initiative that rewards customer loyalty. Our flexible Re:Sell and Cool:Off platforms were also rolled out to more customers than ever before.
“Whilst our dominance across clubs, live music and festivals increases, our customer-centric, authentic and hassle-free approach remains at the heart of every business decision we make.
“Challenging the biggest players in the industry is important, but championing grassroots venues, up-and-coming artists and independent promoters will always be imperative and a marker of our success.”
