Havas PR has been appointed as the retained PR agency for Instantprint, the UK’s largest online printing company.
The agency has been tasked with building brand awareness across the UK and raising the profile of Instantprint using local, regional, national and trade press.
Havas will now assume day to day press office duties and be the main point of contact for all Instantprint media enquiries. The agency will also deliver a number of proactive campaigns focused on increasing business engagement with consumers.
The account will be led from Havas PR’s Manchester office, headed up by account director Victoria Wood.
“The Instantprint brand and communications team have a clear understanding of what PR can do for their business and how it can make a tangible difference. It’s an exciting time to be part of the team,” Wood said.
The Havas team will report into Instantprint brand manager, Laura Mucklow, who added: “Havas has a fantastic track record of working with well-known brands that have a nationwide footprint.
“Their proposal for raising brand awareness among our core target audience was clear, concise and creative and the ideas presented stayed totally relevant to the brief. Most importantly, they showed they understood how PR can help Instantprint achieve its business goals.”
Havas PR UK operates out of Manchester, Edinburgh and London. Its Manchester office is based at Havas Village Manchester along with Havas Media, Havas Lynx and Havas People.
Other Havas PR clients include Kellogg’s, Asda, Greggs and Studio.co.uk.
