Piers Morgan may deride it as an “increasingly irritating” concept, but veganism is indisputedly having its moment.
The leftovers from the Christmas turkey were still relatively fresh when Greggs broke the internet with the launch of their vegan “sausage” roll.
And record numbers – 14,000 on December 30th alone – have committed to a plant-based diet throughout January as part of the still-difficult-to-say “Veganuary” campaign.
2019, indeed, is already being called “the year of the vegan”.
As well as preventing the suffering of animals, Veganuary’s organisers say veganism cuts cholesterol, lowers blood pressure, and prevents heart disease, as well as reducing each person’s carbon emissions. Many still find it hard to resist temptation and avoid common animal products, which are present in so many consumables.
For the team at Vegan Tuck Box, a Barnsley-based subscription service sending out plant-based snacks on a monthly basis: “Veganuary is a fantastic successful campaign that is going from strength to strength with more and more people signing up to try vegan for the month each year.”
Vegan Tuck Box was founded by two vegans, Kelly and Chrissi, who say they “believe that all animals and humans should be treated equally”.
As well as thinking about preventing suffering and exploitation, they’re “also concerned with environmental issues and living a healthy life… the fact that veganism benefits both of these is a triple win”.
The company offers the following advice to those giving Veganuary a go: “doing it all at once can make it quite a daunting challenge. Breaking it down into bitesize chunks really helps you enjoy the whole journey.”
