Maddy is Head of Delivery at Fabric, the marketing academy which launched in 2020.
Fabric was created by Newcastle-based marketing and communications agency Unwritten Group, led by Maddy, who herself went through the programme of training which would underpin Fabric. She was previously Account Manager at Unwritten, and has held a range of marketing roles.
It’ll soon be a year since Maddy took up her role leading delivery at Fabric, and in this recent week in her life she was filming for a range of promo videos with Programme Lead and Unwritten Founder, Lisa.
She shared how it looked…
Monday
I wake at 6am to get an early start on the crazy but exciting week ahead. I’m due to get the keys to my new home this afternoon after months of waiting, and we are filming some awesome content that we’ve been working on for the best part of this year. I definitely need a gallon of coffee to get me through today.
I stick on my favourite work from home playlist and get stuck into finalising the scripts for filming. We have our usual scheduling call with the team at 10am over Zoom. We’re a close team, and even though we’re all working from home, it’s nice to have natter and see what everyone has been up to over the weekend. Then I have one last briefing call with the videographers ahead of filming. The guys have been brilliant at capturing our creative vision and we’re incredibly excited to see our ideas come to life.
While I’ve worked on loads of creative campaigns for clients over the years, it’s the first time I’ll be on camera myself so I’m glad the team makes me feel so at ease. I spend the afternoon catching up on reporting and feeding back on our learner’s marketing strategies. Our second marketing academy cohort is just coming to an end and it’s been amazing to see our learners’ strategies come together.
Our programme guides marketers through building a strategy centred around their organisation’s business objectives, so all of the feedback we give is completely bespoke to them. It’s a lengthy process, but we know how valuable it is to our learners and it’s really rewarding to support them and the businesses they’re in. I finish early to pick up the keys for my new house (eek!) and start the mammoth job of moving!
Tuesday
I’m off today to get sorted in my new home so the day will consist of unpacking and doing a whole lot of life admin.
Unfortunately, it looks like the boiler isn’t working so that’s another thing to add to my neverending to-do list, but I manage to get all my utility bills sorted in the morning. I feel like I’ve achieved a lot and that it’s time for a well-deserved break.
The area I’ve moved to has a lot of quirky cafes and a nice big park, so I pop out around midday to get a coffee and stretch my legs. The afternoon and evening consist of an emergency trip to IKEA and a whole host of van rental drama – the less said about this the better!
