Cheshire-based digital and creative agency Ultimate Creative Communications has refreshed the official Egyptian Cotton brand for global consumers and trade.
A warmer and softer feel emphasises the luxurious nature of the brand and puts the consumer experience right at its heart.
The new brand position aims to rebuild trust with consumers and educate them on how to spot authentic Egyptian Cotton from imitations.
With the rebrand, Ultimate produced a thorough brand values document, as well as designing, developing and copywriting a website designed mobile first for optimal user experience.
Sister company Salesworxs will provide ongoing consulting and training services to the CEA and rebranded Egyptian Cotton.
Ultimate Creative Communications Managing Director Jon Walker said: “Working with a globally recognised brand like Egyptian Cotton has been an incredibly rewarding experience.
“When approaching this rebrand, we knew just how important it was to educate the target audiences whilst never losing that sense of luxury. At the end of day, it’s all about how someone feels when they experience the sumptuous softness of genuine Egyptian Cotton.”
