Manchester United’s commercial team has extended its deal with Canon Medical Systems Europe.
The “multi-year” partnership originally began in 2013, as the company became its Official Medical Systems Partner.
“We are delighted to extend what has been an excellent partnership with Canon Medical Systems over the past six years,” said Manchester United’s group managing director, Richard Arnold.
“Our world-class medical team at Manchester United, partnered with the world-class team at Canon has helped us provide our players with the best possible medical care.”
United’s commercial revenue rose by £0.2m in the previous quarter, while sponsorship fell by 0.2%.
This new agreement means an upgrade to medical equipment and technology at its Carrington training ground, to improve cardiac and general health screenings.
”During the past six years, our partnership has redefined the standard for medical imaging in elite sport. Daily access to state-of-the-art equipment and intelligent technologies has improved responsiveness to clinical presentations. Most importantly, we have developed a concept of ‘performance imaging’ over and above clinical diagnostics,” added Dr Steve McNally, Manchester United’s head of sports medicine and science.
“By utilising innovative techniques borne out of shared ideas and experiences from Canon Medical’s wider network of experts, we can now profile and monitor our players in ways we have never done before. This not only enhances athlete health and safety but also provides invaluable information to guide the athletic development process. As part of the partnership, we have also shared data that will assist in improving health services for the general public.”
