Mason Williams has won a competitive pitch to promote The Elf on the Shelf.
It’s the third year running that the Manchester agency has handled the brand, which celebrates its 10th anniversary in the UK this year.
“The Elf on the Shelf win is great for Mason Williams, it is such a loved brand at the agency, and it reinforces our strength in the family and lifestyle arena,” stated senior account director, Joanne Greer.
“The team will be communicating its strong brand story and family values, and connecting with the national consumer media on its hero product and the original festive The Elf on the Shelf: A Christmas Tradition box set, plus new launches and exciting collaborations and activation planned for the season ahead.”
Promotional activity will include a partnership with Kellogg’s.
