Kellogg’s Special K has partnered with a digital agency to launch its first Alexa Skill to provide people with positive daily hints and tips on nutrition.
Alexa Skills add new capabilities that allow users to create a more personalised experience with their Alexa-enabled devices.
The Special K Alexa Skill offers prompts on how up your intake of iron, different kinds of carbs and fats, and the best bets for B vitamins.
It’s been developed by London agency Digitas and is available in the UK and Ireland.