Manchester-based The Insights People is expanding its market intelligence tool Kids Insights into the United States.
Launched by marketer Nick Richardson in 2017, Kids Insights surveys 20,000 kids annually, giving brands insights into emerging trends to support advertising, content, licensing, product and marketing investments.
The company already works with global clients and brands including DC Thomson, BBC, Hasbro, Guinness World Records, Penguin Random House and SuperAwesome.
It’s also doubled its team and moved to new offices in the Northern Quarter in Manchester.
Chief executive Nick Richardson said: “The growth of the business has been incredible over the last year.
“Our Kids Insights and Parents Insights platforms have grown significantly since we started, and more clients, be it agencies or brands, are continuing to use our technology and innovation to capture the market intelligence of the future, today.
“Many of the brands we work with are global brands, so demand for the real-time insights we provide isn’t just limited to the UK market.
“Our move into the US is a logical first step in terms of globalising the platform, as we have had significant interest from that market.”
Like Kids Insights UK, the US version will survey 400 different kids, tweens and teens every single week.
