Ultimate Creative Communications has designed a microsite ahead of Chester Zoo’s Wild Worlds summer campaign.
Wild Worlds is a summer-long festival, which has been created in collaboration with artists, landscape designers, scientists and entertainers, to bring a new dimension to the zoo.
Ultimate’s brief was to drive online bookings with the site.
“There was a lot of content to consider. We focused a lot of time on the user journey of the website and creating an intuitive navigation that resonated with each target audience to allow them to find the right event that they are looking for,” explained Charlotte Green, head of client services.
Last year, the Knutsford-based company worked with the zoo on its Play! campaign.
