The parent company of KFC and Taco Bell has appointed Bolser as it pushes its Taco Bell brand in the UK.
Yum! commissioned Bolser following the Leeds agency’s work with KFC. It will be redesigning and rebuilding Taco Bell UK to improve the customer journey and user experience.
“Bolser was the perfect partner to deliver a website that is reflective of the Taco Bell in the UK; relevant, distinctive and easy,” said Jorge Torres, GM at Taco Bell Europe.
“A great balance between innovative design, proactive functionality and easy navigation, paired with an open and enthusiastic account team, made this journey seamless.”
Bolser will be working alongside its UK marketing team, to bring the site more inline with its US operations. This included brand photography, icons and animations.
“We’re delighted to work on another exciting Yum! project to bring our digital expertise to enhance their already strong marketing. As Taco Bell continues to expand globally, it’s an honour to work in partnership with them and bring our digital expertise to the forefront in strengthening their UK brand,” added Bolser managing director, Ashley Bolser.
