Wilmslow’s CHF Media has teamed up with former Team GB international swimmer Angela Wilson to launch Swimstylers, a programme which aims to teach children swimming using animated characters.
Swimstylers is aimed at children aged 4 months to 12 years of age and has launched in 14 of Wilson’s swimschool franchises in locations across the country.
Wilson began developing the Swimstylers concept 12 months ago with the aim of helping children and families to learn and enjoy swimming following Swim England’s July 2017 survey, which revealed 1 in 3 children cannot swim when leaving primary school.
Wilson, who competed in the 1994 Commonwealth Games, has worked closely with CHF Media to develop a series of five animated child characters which help to structure the five-staged programme.
She said: “Swimming for me is not only a life-saving skill but a life enhancing one. Everyone can benefit from being able to swim properly and its hugely concerning to hear frightening statistics that show so many of our children don’t have this essential life skill.
