With no official English football song released for this World Cup, Love have called upon the services of Brett Domino to help fill the void.
Working alongside client Umbro, they’ve looked at how you make a hit football anthem.
Running across Youtube and Umbro’s social channels, the light-hearted campaign will have a few lyrical issues.
As Umbro isn’t an official sponsor of the World Cup, there are a few words and phrases that Brett Domino (the alter ego of comedian, Rob J Madin) isn’t allowed to use for legal reasons, such as “World Cup” or “Russia”.
Love and Umbro said that this was merely a small hurdle, that of course and the fact that Madin is somewhat lacking in any football knowledge.
