Manchester’s WhiteNoise Media has added natural yoghurt company Lancashire Farm to its list of clients.
The agency will create regular video content for the brand, including social clips and a TV commercial later in the year. The videos, which will include the creation of an animated brand character, will be used to raise brand awareness for Lancashire Farm and hopefully establish them as a household name.
WhiteNoise will also supply marketing services in the form of their new data-first approach, Behavioural. The system uses artificial intelligence to automate and tailor advert creative, directing it to the correct audience and thus maximising ad spend.
Jack Morrison, Brand Manager at Lancashire Farm said: “Over the last several years the brand has enjoyed fantastic growth, establishing itself as a key challenger within the category. For the latest chapter within our journey we were looking for a partner to deliver strong creative, with a solid digital approach.
“I couldn’t be more pleased to be saying we’ve found that in WhiteNoise. We can’t wait for what’s to come and see it come to fruition.”
Lee Holdsworth, CEO & Founder at WhiteNoise Media, added: “We are thrilled to be working with such a leading household brand like Lancashire Farm.
“The team at WhiteNoise are looking forward to getting started by creating a lead character for the brand. The character will coincide with the launch of a digital-first campaign which will follow on to a TV advert, and will be underpinned by our new AI driven system, Behavioural.”
