As the country entered lockdown, a significant number of people emptied the shelves in shops around the country. Stockpiling made headlines as people tried to get ready for the long haul.
Unfortunately, for many panic buying is unsustainable – whether through affordability or time poverty. For these people, many of whom can’t afford to stop working or have caring responsibilities extra to their full-time work, this period of time is a scary one. And if food supplies are short, things are made especially difficult.
In response to this, iWeb – the Staffordshire-headquartered eCommerce agency with offices in Manchester, Birmingham, Bristol and London – jumped into action to utilise their eCommerce capabilities to support struggling communities.
Local Food Drops, their solution, is “a new initiative designed to help local communities get better access to food supplies in these unprecedented times” in association with Foodservice Online. It’s connecting wholesale suppliers directly to consumers to create a unique B2C2B service, support local supermarkets, and provide clean, safe delivery or Click & Collect options for people shopping for food.
Heddwyn Coombs, Director at iWeb, tells me “Local Food Drops’ website was constructed in just a few days by our team, working day and night to give communities the supplies they need sooner, rather than later. This was made possible by the support of our technology partners and the food service groups who were so quick to adapt their business model.”
