Manchester United has signed a multi-year deal with Chinese banking group, PingAn Bank.
It will enable the institution to offer United-branded products, including a new Manchester United credit card. They will also engage with followers through former players in cities including Beijing, Shanghai, Shenzhen and Guangzhou.
“With more Manchester United followers in China than anywhere else in the world, it is really important for us to be able to engage and communicate with our loyal Chinese fans, in what is a significant region for the club,” stated Manchester United’s group managing director, Richard Arnold.
“Through our new partnership with PingAn Bank, we will be able to offer our fans, not only the opportunity to access first-class financial products, but also give them access to exciting and new opportunities to connect with Manchester United and show their affiliation to the club they so passionately support.”
Executive Vice-President of PingAn Bank Credit Card Centre, Yu Ruzhong, added:
“The Manchester United credit card launch will be the very first step of our partnership and we will offer more products and engagement experience to fans in China in the future.”
