Manchester’s Avant PR has been awarded the brief for Pastel Sixteen’s Spring Summer influencer campaign, following a nationwide competitive pitch.
It will be involved in strategic seeding and social media activity for the brand, which creates suede loafers for men and women. This will include working with key celebrities and Instagrammers locally and globally.
“We’re thrilled to have been appointed by a brand with such a strong sense of its identity. We feel Pastel Sixteen has something really unique to offer to the current fashion marketplace, and we’re excited to start getting some of the biggest influencers out there on board,” said Ellen Kelly, director and co-founder of Avant PR.
The company, which specialises in fashion, beauty and entertainment, has handled similar influencer campaigns for Ego Shoes, In The Style and Spectrum.
