Channel 4’s Manchester sales team has brokered a 2 year deal for Gtech to sponsor Gogglebox.
The multimillion pound partnership is the first time the brand has been involved in tv sponsorship.
“We’re really excited to be working with Gtech and provide one of Channel 4’s biggest opportunities for the brand’s first foray into TV sponsorship,” said Rupinder Downie, partnership controller, Channel 4.
“Gogglebox is hugely popular among viewers and advertisers alike and our recent, biggest ever study into TV sponsorship effectiveness proves that a show’s popularity contributes towards driving positive results across the board.”
The series returns at the end of the month and the creative has been developed in-house by Gtech.
“We feel there is a real synergy between Gtech, a much-loved brand, and one of the nation’s best-loved TV shows. We are very excited at the opportunities that lie ahead, as we develop our relationship with Channel 4 and the Gogglebox households,” added Samantha Preece, head of marketing at Gtech.
