Communicorp UK is to partner with the country’s first live music streaming app, Beatstream.
Based in Manchester, Beatstream, live streams DJ sets, gigs and concerts through its mobile platform.
“We are delighted to have taken a stake in Beatstream and are looking forward to being an active partner in the Beatstream business,” stated Mark Lee, chief executive officer, Communicorp UK.
The company was founded by Matthew Walsh and Helen Fish and has already had backing from Apadmi and Clint Boon, who’s its artistic director.
“The live music industry has really suffered in recent years with many grassroot venues struggling and even closing down,” explained Helen Fish, chief marketing officer, Beatstream.
“Beatstream is about creating a connection and we believe that by giving people the opportunity to experience live music in their own surroundings, we can reignite the feelings and emotions that only live music creates and eventually bring old and new customers through the venue doors.”
By allowing venues and artists to engage with a wider audience, Beatstream hopes to create an “invisible string effect” to allow listeners to experience live performances of their preferred genres of music and encourage more people to find new acts and venues.
“Partnering with Communicorp UK feels like the perfect fit. Ultimately, the success of Beatstream lies in the quality of our stream and the ability to attract listeners, something that Communicorp UK’s brands are extremely adept at doing,” added Matthew Walsh, chief executive officer, Beatstream.
“It was extremely refreshing to meet Mark and his team as many would consider a streaming platform to be direct competition to radio however, the innovative entrepreneurial nature within Communicorp UK showed us that they have the unique desire to look at emerging markets and embrace change.”
