Former Amplifi operations director Rob Weatherhead has launched his own consultancy.
Weatherhead, who’s also held director positions at MediaCom and Tecmark after seven years with Latitude, has set up Agent Wolf.
We reported last month that Weatherhead had become the latest to leave Dentsu Aegis-owned Amplifi.
He said the consultancy will be “aimed at helping agencies and brands address the key challenges they need to overcome to achieve their goals”.
He added: “A number of agencies I have spoken to have a real desire to grow, but need support in understanding the changes they need to make in order to do so and to ensure any growth is sustainable.
“Advertisers themselves face different challenges. How do they make their digital advertising more effective? How do they get the most out of their agency relationships? Which agencies should they be speaking to? What resource should they have themselves internally? These are all questions I can help them answer.”
The consultancy will also be focusing on helping agencies and advertisers to understand programmatic technology, starting with a training session in Manchester on November 10th.
