Currency exchange provider, CurrencyFair, has appointed Epiphany to manage its display advertising and PPC activity.
Established in 2009 and headquartered in Ireland, CurrencyFair helps people and businesses to exchange currencies and send funds worldwide.
Leeds-based Epiphany, part of Jaywing, already works with the likes of Euro Car Parts and TyresOnTheDrive.
CurrencyFair’s head of marketing, Davin McAnaney, said: “We were particularly impressed by Epiphany’s approach to display advertising and the insights and data we can gain to better reach our target audience. As a company, we believe in embracing the latest technologies to offer smarter banking, so it seems a good fit for us to take a more intelligent approach to our marketing, too.”
Managing director of Epiphany, Tom Salmon, added: “We’re immensely pleased to be working with CurrencyFair. They’re an extremely sophisticated business, with a great grasp of customer data and marketing attribution. I’m looking forward to developing our relationship and supporting their ambitious plans.”