Über worked from concept to production on the five-week campaign, with creative centered on ‘The Gift’, using the tagline ‘You know the person, we know the perfume’.
The first in the series of five 20-second ads aired on Monday, with the others to follow on TV and VOD over the Christmas period.
They are voiced by actress Lisa Faulkner and with music from Icona Pop.
Über has also developed sponsored idents and bumpers to go alongside the ads.
The Perfume Shop’s Head of Brand, Michelle D’Vaz-Plant, said: “‘Once again Über have worked closely with us to develop a strong Christmas campaign, representing the brand’s personality through a fun series of ads. Sharing the idea of ‘The Gift’ really works to show what The Perfume Shop can provide over the festive season, with a great product range for all kinds of gift giving!”
Über Creative Director Rob Sandom added: “The Perfume Shop have an uncanny knack of finding the right perfume for the right person, so, we’ve created a suite of fun and upbeat Christmas commercials that boasts of their expertise when it comes to helping shoppers score some brownie points and identify one of the most personal and subjective gifts this Christmas”.
